Throughout this year when creating my
film trailer and ancillary tasks, audience feedback has been a very important
part in developing my products, it has played a very important role as my target audiences opinions on my products are the main thing I look at and take into consideration when designing and
creating them. This is because my audience tells me what they would like to see
and I try to achieve these things tailoring my products to what my target
audience wants to see.
When creating my trailer I created a
drafted an original version that showed the basic outline of what my trailer would
look like and also outlined a basic plot. I then showed this draft to my target
audience who gave me advice and their preferences on how to improve it.
From the feedback that I gained from
this draft, I discovered that changing some of the things that my audience told
me to change actually benefited my trailer a lot, having these opinions on my
trailer made me realize that certain features on my trailer were not as good as
I thought and that other peoples ideas and improvements hugely changed the
outcome of my trailer for the better.
As a class in school we went through
each other’s trailers, all the students in my class were 17-18 years old, which
is within my target audience. They gave me further improvements on my trailer
that I could make, an example of one of these improvements is that my trailers
inter-titles had a different and unusual font compared to my actors names that
had a different font as well, they did not like this so as a result I changed
them and have since asked my audience what they think the new inter-titles look
like, the majority of the class preferred the newer inter-titles compared to
the old ones. This is very pleasing as it means my audience likes my trailer
much more than they originally did, meaning if showed to a much larger audience
then the majority would like it and would hopefully like to go see the film,
which is obviously the main aim of a trailer; to go and get people to see it.
As for my ancillary texts, I printed out
copies also asked students within my target group what they thought of them, I
also showed students my products on my computer screen. They all had opinions
of their own over my products, but over all picked up on the same points which
were: Different use of colours, different use of fonts, different positioning
of the image and the general layout of the products. When talking to people
about my magazine a recurring feature that kept coming up
in my audience’s comments was how my magazines masthead didn't suit the magazine
and how it didn't flow well with the visual syntax of the page, In response to
this I have now changed it to a more appropriate font that not only goes well
with the rest of the page but also fits in to the style of a film magazine
masthead instead of looking like an out of place piece of text.
